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Launch

An AI-Assisted Launch Checklist for Side Projects

Launches go better when the boring pieces are visible. This guide helps indie builders get to a calmer release day.

AI tools are most useful when they are attached to a specific job. For indie builders, the goal is not to add another shiny tool to the stack. The goal is to create a repeatable workflow that produces a better decision, draft, prototype, analysis, or handoff.

Launches go better when the boring pieces are visible.

In practice, that means using Claude as part of a bounded process. Give the tool enough context to be useful, keep the output connected to real work, and make the human review step explicit.

The Workflow

Use this as a simple starting point. The exact details can change, but the sequence keeps the work focused.

Check core flows

Review copy

Prepare support replies

Write the launch post

What Good Looks Like

The output should make the next step easier. If the workflow ends with more ambiguity, more tabs, or a longer list of unresolved ideas, it is not doing its job.

A strong result gives you a calmer release day. It should also leave a trail: what information went in, what assumptions were made, and what still needs human judgment.

Common Mistakes

Polishing forever

Skipping rollback plans

Bottom line

Keep the human edit in the loop.

Start small, make the workflow observable, and keep responsibility with the person doing the work. AI should reduce friction, but it should not remove taste, judgment, or accountability.

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